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DirectSmile

EFI DirectSmile: printers in the driver’s seat for direct marketing

EFI’s DirectSmile is software that allows you to create, personalise and automate marketing across web, e-mail, mobile, social and print media. It doesn’t require any programming skills and it integrates with existing CRM systems. DirectSmile is squarely aimed at non-printing direct marketing for printers who want to stay in business, as well as to advertising agencies and corporate marketing departments.

Analysis

DirectSmile

EFI DirectSmile: printers in the driver’s seat for direct marketing

EFI’s DirectSmile is software that allows you to create, personalise and automate marketing across web, e-mail, mobile, social and print media. It doesn’t require any programming skills and it integrates with existing CRM systems. DirectSmile is squarely aimed at non-printing direct marketing for printers who want to stay in business, as well as to advertising agencies and corporate marketing departments.

Best Practices

colors

Pantone colours and your printer

Ever tried printing a Pantone colour with no success? I always thought if I couldn't reproduce a Pantone colour, it was due to the non-PostScript cheap inkjet printer I'm using these days, until I did some research. I found out many printers (the humans) are having trouble printing some Pantone … More...

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DirectSmile

EFI DirectSmile: printers in the driver’s seat for direct marketing

EFI’s DirectSmile is software that allows you to create, personalise and automate marketing across web, e-mail, mobile, social and print media. It doesn’t require any programming skills and it integrates with existing CRM systems. DirectSmile is squarely aimed at non-printing direct marketing for printers who want to stay in business, as well as to advertising agencies and corporate marketing departments.

Carbon Copy Cloner 4-2

Carbon Copy Cloner 4: from peace to mind to enjoyable backups

Backing up your Mac isn’t something you do for pleasure. It’s a necessity and necessities are seldom fun. But when the day comes your hard disk or Mac gives up, you’ll be happy to have a backup you can start from. That is: if you can start up from your backed up volume in seconds. Chances are that, if you are using Carbon Copy Cloner, you can.

Akurat Lighting LL2120ch3 V-WHITE

Akurat Lighting LL2120hc3 V-WHITE, a highly performant video light

Video lights for on-camera or on-tripod use are hard to find with a CRI of 98, but Polish manufacturer Akurat Lighting makes them. The aluminium cased high brightness LL2120hc3 V-WHITE fits the palm of your hand and not only provides accurate colour rendering, but also high brightness, sturdy build quality and longevity at a low €215.00 ex VAT price.

colors

Pantone colours and your printer

Ever tried printing a Pantone colour with no success? I always thought if I couldn’t reproduce a Pantone colour, it was due to the non-PostScript cheap inkjet printer I’m using these days, until I did some research. I found out many printers (the humans) are having trouble printing some Pantone colours even with the latest EFI Fiery Servers driving some high-end digital printing presses. Even when using the CMYK cross-reference colour with a manual adjustment of the percentages to create the spot colour can it go wrong on a Xerox digital colour press EX1000 or any other device. The reason is simple, though: gamut.

Affinity Designer

Affinity Designer, the successful Adobe Illustrator challenger

An Adobe Illustrator fan are you? But not really happy with Adobe’s cloud pricing model? Your options to find something at least as powerful as Illustrator CC-whatever are very limited. Finding something that’s equally useful as CS3 is even going to get you a headache. Until you discover and try out Affinity Designer. Then you’ll discover Illustrator is not the only Walhalla in Designer Universe.

If you’re familiar with Astute Graphics’s products, you’ll feel right at home in Affinity Designer. In contrast to Illustrator without Astute Graphics plug-ins, Affinity Designer is a real OS X application with almost all the features Adobe Illustrator has, and some others Illustrator lacks. Unique about Affinity Designer is its precision (sub-pixel precision, to be precise), its real-time pixel preview, its 1 million zoom factor capability and its inclusion of the superior Lanczos 3 image resampling algorithm. It’s also the only Illustrator challenger with full support for colour management and a full range of export formats.

Lumenator Pro

ColorRight Lumenator Pro LED light disc

The ColorRight Lumenator Pro photo/video LED light could have been a wonderful device. The concept is great, alright. But unfortunately, “good concept” doesn’t always equal “good product”. In this case, the materials used and the company-boasted specs resulted in expectations not being met — a bad product overall.

Perfectly Clear

Correcting a photo with Perfectly Clear

Correcting photos in half the time you would need when doing the same with Photoshop or Lightroom’s built-in tools. That is what Athentech Imaging promises with Perfectly Clear. The Photoshop and Lightroom plug-ins serve the same purpose as Perfectly Clear for iOS devices.

HERO4

GoPro introduces HERO4

GoPro unveiled HERO4, the highest performance line of capture devices the company has ever made. HERO4 is available in two editions, HERO4 Black at MSRP €479.99 and HERO4 Silver at MSRP €379.99. GoPro’s Emmy Award-winning imaging technology combines with enhanced ease-of-use and powerful new features such as 4K30, 2.7K50 and 1080p120 video capture (Black) and built-in touch display convenience (Silver), to make it easier than ever for consumers to self capture and share stunning, professional quality content of their favourite experiences.

Primatte Keyer 5.1

Primatte Keyer 5.1 works with Final Cut Pro X — a review

You can create a chroma key in Final Cut Pro X, but the options to make it a perfect key are limited. That’s not the case with Red Giant Software’s Primatte Keyer, the chroma key technology used in major films like Lord of the Rings, The Matrix, Harry Potter, King Kong and Spider-Man, which finally became available for Final Cut Pro X. I took Primatte Keyer 5.1 for a test drive.

digital film grain

Film Grain simulation: vendors inform

Film Grain in Capture One 8 is a simple affair. It’s not comparable to the film grain you can have with DxO FilmPack or Alien Skin Exposure. Far from it. But Phase One has a straightforward explanation on this issue. I asked other film grain developers about their practices and the results you can get and this is what they have to say.