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EQ Network Makes Online Video Advertising Easy
Equilibrium has used its automation experience to provide what must be the easiest way to reach people where and when they want to view your content. They recently launched the EQ Network, which delivers a new ad management system powered by Equilibrium's Ad-Per-View hosted on-demand patented technology.The EQ Network enables content owners to easily deploy a video delivery widget—a “Media Delivery Bar” or MDB for short in Equilibrium speak—on their site, and that afternoon (literally), videos can be delivered to customers’ devices with the click of a button.
There’s no pre-loading of content into their system. You just pass us a URL to your video, and the EQ Network handles the rest.
On the back end, Equilibrium’s Ad-Per-View system has the ability to enable your ad sales team to provide some of the highest CPM’s today as part of your ad unit book (they can simply add mobile devices, iPod/PSP download and even our premium service providers like Apple TV).
You can also indicate specific pre-roll/post-roll “IDs” to be established with each Media Delivery Bar, and then associate it with a series of videos that are already on-line. This should give the ultimate flexibility and maximum ROI per view.
EQ Network has a Flexible Business ModelThere is literally no impact on your web site, you don’t have to set up any infrastructure, and you can work with your digital agency to set up the Media Delivery Bars for you, or Equilibrium will help. Their goal is to make the whole system self-service and easy to create the experience you want with the balanced monetization goals you desire.
There are many ways to set up the system to work the way you want:
You can have Equilibrium insert advertising so you can earn additional revenue
They can share revenue with you if you deploy your own advertising/sponsorship campaigns.
You can have no advertising and pay per delivery
Some examples of business models running on the EQ Network:
You have created webisodes to showcase your production talent, but do not have any advertisers or sponsors. Equilibrium’s partners can supply the ads for you.
You are a museum or e-tailer that wants to create a social network. You have sponsored advertising on-line and want to insert your sponsors advertising into your images or videos. You can upload the sponsor’s ads to the Ad-per-view system.
You have a business to business portal that requires self-service video delivery with branding. You can upload your pre-rolls and special messages to the system.
You have created a number of training videos and are looking to have dynamic messages from your sponsors included in the deliveries. You can place the messages into the system.
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