IT Enquirer delivers information on Information Technology used in digital and cross-channel publishing, as well as on associated practices and products. I started IT Enquirer in 1999 as a web magazine targeting creative professionals. It has evolved into a hybrid information and analysis resource for businesses involved in a publishing workflow. IT Enquirer is owned and published by one man, it attracts visitors from all over Europe and the USA.
What makes IT Enquirer unique
IT Enquirer is unique because of its focus on usability, functionality, and the business value of systems used in content creation and management. When testing or analyzing a system, I initially approach an enterprise level system with the same criteria I would use for a desktop application. I then expand my analysis into higher level features such as APIs, support, etc.
Your benefit: when reading my stories or reports, you don’t have to get your head around technical and technology issues in order to understand the benefits and disadvantages of a system or a technology.
What also makes IT Enquirer unique is its writing point of view. I tend to look at things from several different points of view. The result is that I often see evolutions where others do not. For example, 3 years ago — well before Apple had released its iPad — I wrote about the need for publishers to create an engaging mix of text, video and audio, and focus on one subject in order to be successful.
You will also benefit from this same approach because it allows me to discover the practical problems publishers are faced with. For example, you may need to know how to manage variants (let’s say you are publishing in three different languages), but you keep running in circles over this. Vendors are not going to be helpful; they’ll want you to take a leap of faith and invest in their system before you can actually evaluate whether their solution won’t cost you more than doing it manually or with another system.
My approach will tell you how variants management works on multiple levels (manually, desktop, enterprise system, macros…) and whether vendors can deliver what they promise.
Who is IT Enquirer for
I am convinced both the business side and the technical side of publishing is covered well on IT Enquirer. I have subscribers (sponsors as I prefer to call them) from large publishing houses, but I believe you will get the most out of IT Enquirer if you are a small to medium sized publisher (and this word can include corporate publishing departments as well).
If you are on not too big a budget and you’re involved with publishing, you will surely benefit from sponsoring IT Enquirer. If all you want is read some of the reviews I publish, then by all means register for free.
Practical Information
Much of the content on IT Enquirer is free, but many stories contain more in-depth or more detailed information which is available only to sponsors. Sponsors or Members can also download specific stories and analyses in PDF or ePUB format.
I like to keep IT Enquirer as advertising free as possible. Most of the ads you see on the site have been given in return for test units in order to safeguard my objectivity. However, if you want to advertise on IT Enquirer, you can get information here.
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