February 21, 2012

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Advertising

We offer many opportunities to get the right people to see and experience your product or service. You can have banners, video ads, Twitter streams, and a splash ad page (the kind that loads before any content page, with a “Skip this ad” message in the top right corner).

IT Enquirer attracts a targeted audience of creative professionals and people in Corporate Offices.

  • The “Enterprise” site attracts CIOs, CTOs, and COOs, of whom the majority work in firms that are related to publishing and marketing. Average age is 35 to 45.
  • The “Desktop” site attracts Mac OS X users of all ages
  • The “Photo & Video” site attracts creative pros, including graphic and layout designers, commercial photographers, and video-editors outside the broadcast industry. Average age is 25 to 35.
  • The “Printing” site gets CIOs and COOs mainly, and people from the printing industry. Average age 35 to 45.

We served 69,500 visitors and about 490,000 pages per month over 2011. Geographic spread: approx. 45% US-based, 40% EU-based, and 15% coming from the rest of the world. Most of our visitors have buying authority, i.e. they are empowered to buy the products we review.

Elements of advertising

You can run a banner, a video, or have your Twitter account streaming on IT Enquirer. Twitter accounts receive retweets from the publisher as well as from the audience.

  • Splash page: full page containing your banner or video. Per 7 days.
  • On content pages: 1 banner 250 x 250 px running in the text, aligned top left corner.
  • Above the fold:
    • 1 Video ‘banner’ of max. 260 px width. Per 7 days.
    • 16 Regular Banners 160 x 120 px – rotating. Per 12 months.
    • 2 (Your) Twitter account stream slots – 3 to 4 posts visible – “Follow Me’ link. Per 3 months.
  • Below the fold:
    • 20 Regular banners 160 x 120 px – rotating per 3 or 4 (Below the fold the page can be made longer than the example image you can download shows). Per 12 months.
    • 1 (Your) Twitter account stream slots – 3 to 4 posts visible – “Follow Me’ link. Per 3 months.

Prices starting at €40.00 per month.

Download an image of how elements are organized on a home page here.