How you manage your digital assets in large part determines how much money and time you lose over finding the right image, audio or video clip for a job. That’s the reason why DAM (Digital Asset Management) systems were developed in the first place. However, not all DAM systems are created equal. Generally speaking, there are two kinds of DAM: systems that are designed mainly to find, use and archive assets, and systems that also optimise the production process. CatDV belongs to the second kind.
LED (Light Emitting Diode) technology was invented in 1927 and has been used since 1962. Initially, LEDs were only used as indicator lights and in lab equipment, but today they are available in the visible, ultra-violet and infrared spectra. LEDs are everywhere, and for a whole bunch of good reasons.
In marketing communications, personalised messages are considered to be among the most powerful methods for addressing an audience. In online publishing, personalised addressing commonly refers to the “Welcome, John” tagline you’ll find somewhere on the page after you’ve logged in. However, real personalised publishing, the kind that gives the visitor/reader the option of choosing what they want to read/view, is the future. So, how can you ensure you are addressing your audience as the individuals they are?
Publishers using paywalls usually meet with resistance from the audience they count on for at least part of their income, but one paywall service provider says it often comes down to four success factors. They are the main reasons why Cleeng, one of the market-leading paywall services provider, targets video broadcasters. I asked Cleeng’s Founder and CEO, Gilles Domartini, about his views on content monetisation and the position of his company in the market.
With publishers desperate for income streams beyond the sub-par performing advertising model, the good old subscription model sticks its head back up. Nowadays subscriptions are part of a paywall solution and big news names like the New York Times use it in one form or another. The problem with paywalls is that you can access most of the content behind them by scavenging the web with Google, Bing or Yahoo!. You’ll find the same information, albeit scattered all over the place and perhaps not as easy to digest. When I asked Tinypass’s Account Executive Brian Carroll about his thoughts on this, he answered: “Big publishers are looking to diversify their revenue streams to include not just advertising or print subscription revenue, but also digital membership packages and premium subscription tiers. Large publishers with a blend of paid print subscribers and advertising revenue need to build seamless digital & print subscription packages, and do so in a way that preserves their online advertising revenue. So-called “Soft”, “freemium” or “metered” paywalls – paywalls that offer some number of free article views to new visitors and social referral traffic – help these publishers expose their content to new and casual visitors, but still monetise their more loyal or engaged audiences. That said, soft paywalls are less rigid and can often be circumvented by determined users, so publishers concerned with zero content leakage tend to prefer the “hard paywall” approach.”
A study that consisted of a landscape audit, investigating YouGov’s database of Twitter users identified how people are using Twitter and the role of news brands within that. The study was followed by a multi-dimensional qualitative phase, which used analytics, online diaries, telephone interviews, Twitter profiling and in-depth video interviews, as well as a quantitative survey among more than 1,200 Twitter users.