EFI DirectSmile: printers in the driver’s seat for direct marketing


EFI’s DirectSmile is software that allows you to create, personalise and automate marketing across web, e-mail, mobile, social and print media. It doesn’t require any programming skills and it integrates with existing CRM systems. DirectSmile is squarely aimed at non-printing direct marketing for printers who want to stay in business, as well as to advertising agencies and corporate marketing departments.

Film Grain simulation: vendors inform

digital film grain

Film Grain in Capture One 8 is a simple affair. It’s not comparable to the film grain you can have with DxO FilmPack or Alien Skin Exposure. Far from it. But Phase One has a straightforward explanation on this issue. I asked other film grain developers about their practices and the results you can get and this is what they have to say.

Cloud services: how to handle them

Cloud services

An increasing number of people are entrusting iCloud and other cloud services with their private digital belongings. Most of these services promise strong security and the right of the owner to stay in control of what they upload to the cloud. For enterprises, these and other promises are certain to be honoured. If cloud service providers wouldn’t, they’d be in legal trouble in the blink of an eye. To private persons the cloud is more dangerous.

Report: CatDV Production DAM

CatDV video production DAM

How you manage your digital assets in large part determines how much money and time you lose over finding the right image, audio or video clip for a job. That’s the reason why DAM (Digital Asset Management) systems were developed in the first place. However, not all DAM systems are created equal. Generally speaking, there are two kinds of DAM: systems that are designed mainly to find, use and archive assets, and systems that also optimise the production process. CatDV belongs to the second kind.

Operational benefits of UV LED technology

Image courtesy Phoseon Tech.

LED (Light Emitting Diode) technology was invented in 1927 and has been used since 1962. Initially, LEDs were only used as indicator lights and in lab equipment, but today they are available in the visible, ultra-violet and infrared spectra. LEDs are everywhere, and for a whole bunch of good reasons.

Personalised publishing: not for the faint of heart

Gravity Interest Graph

In marketing communications, personalised messages are considered to be among the most powerful methods for addressing an audience. In online publishing, personalised addressing commonly refers to the “Welcome, John” tagline you’ll find somewhere on the page after you’ve logged in. However, real personalised publishing, the kind that gives the visitor/reader the option of choosing what they want to read/view, is the future. So, how can you ensure you are addressing your audience as the individuals they are?