Apple has chosen MathType as the equation editor for its new iBooks Author application for Mac. Authors are now able to create ebooks that include mathematical notation which can be read on iPad tablets.

Apple iBooks Author is a new content creation tool by Apple. It’s free and targeted at textbooks for students and pupils, but a quick glance of the software reveals you can just as easily use it for iPad books — anything but novels, really. Yes, you can, but can you sell your book too?

eBook designer Chris Stephens created the Alice iPad app. He tells the story of publishers who seem to think there is a magic potion or combination that will make their market sound without spending a cent on creativity and content.

On December 29, 2011, Lulu.com released a press release with five reasons why eBooks will continue to grow. From the tone of voice of the release, it looks like the company is saying goodbye to printed books. “There will always be a place in our hearts for traditional paper books,” the release reads. “But as people learn about the advantages that eBooks bring to the table, this new format will continue to see steady sales growth in the future.” Even I could have made that prediction.

The world will soon get to meet the first fully fledged EPUB 3 publications. Adobe and others are sharpening their EPUB 3 tools. Adobe thinks in terms of Dreamweaver, much to the horror of InDesign users, but their choice is perhaps not all that strange. The business value of EPUB 3 is in the data.