February 7, 2012

eBook self-publishing tips

Self-publishing is hot, but many self-published ebooks are created without much eye for detail or correctness. As a result there are many titles that are simply not written well enough to be read by a large audience, even if the content by itself isn’t bad. Here are a few tips to ensure your ebook won’t fail as a result of sloppiness.

Self-publishing gains momentum, but who checks quality?

eBook designer Chris Stephens created the Alice iPad app. He tells the story of publishers who seem to think there is a magic potion or combination that will make their market sound without spending a cent on creativity and content.

QuarkXPress or InDesign for interactive design?

InDesign CS4 users were capable of using Flash elements in their design, but the implementation of Flash in InDesign CS4 was very basic and rudimentary. There was little or no support for video, animation, and interactive elements. QuarkXPress 8, on the other hand, can be used as an independent interactive design tool.

With the release of InDesign CS5 Adobe has improved Flash support considerably, giving users the ability to embed video and create animations in InDesign. However, there still is a lot left to be desired, and some of the features are implemented in ways that are inexplicable.

The Blio eBook reader platform

Is the Blio eBook reader a middleware that sits between systems, or is it a platform? K-NFB prefers the second approach. No matter how you care to call it, Blio’s eBook reader will allow for users to enjoy device independence, and for publishers to enjoy the largest possible market penetration.

The significance of Quark’s Digital Publishing 2.0 announcement

Marked by a move from simple, black-and-white electronic books, Digital Publishing 2.0 capitalises on the proliferation of powerful digital devices with large colour displays to deliver design-rich and interactive content to consumers. To succeed in the 2.0 era of digital publishing, content creators must differentiate their electronic products from their print products by producing “enhanced” content that can be delivered to all digital devices, regardless of platform. In that perspective, Quark’s announcement cannot be overestimated.

Creating and delivering interactive content for all leading Digital Devices through a worldwide distribution network

Quark, K-NFB Reading Technology, creator of the Blio e-reader application, and Baker & Taylor, the world’s largest distributor of physical and digital media products, are collaborating to offer content creators the first complete solution for Digital Publishing 2.0.

Quark offers automated, platform-independent Publishing solution for Digital Publishing 2.0

Quark sees the publishing market move from simple, black-and-white electronic books, to a publishing model that is driven by more powerful devices with large colour displays that can deliver design-rich and interactive content to consumers. To succeed in the 2.0 era of digital publishing, publishers need to differentiate their electronic products from their print products by producing “enhanced” content that can be delivered to all digital devices, regardless of the platform.