Twixl media is the Belgian developer of Twixl Publisher, an iPad publishing solution. Twixl Publisher is an InDesign based solution for transmigrating a printed publication to the iPad. That made me think: how do Adobe-based software vendors understand this transmigration anyway?
QuarkXPress 8′s limitations with regards to interactive design
Neither QuarkXPress 8 nor InDesign CS5 is a fully-featured web editor or IDE, nor are they fully-featured Flash authoring applications. The result is that neither program will be able to deliver a dynamic, database driven web site. However, QuarkXPress has some limited capabilities to refer dynamically to objects such as video clips and images, and can also load text from a data source to display variable data or calculate URLs to automatically display images. These are some of the limitations of QuarkXPress 8.
InDesign CS5′s limitations with regards to interactive design
Neither QuarkXPress 8 nor InDesign CS5 is a fully-featured web editor or IDE, nor are they fully-featured Flash authoring applications. The result is that neither program will be able to deliver a dynamic, database driven web site. However, QuarkXPress has some limited capabilities to refer dynamically to objects such as video clips and images, and can also load text from a data source to display variable data or calculate URLs to automatically display images. These are some of the limitations of InDesign CS5.
QuarkXPress or InDesign for interactive design?
InDesign CS4 users were capable of using Flash elements in their design, but the implementation of Flash in InDesign CS4 was very basic and rudimentary. There was little or no support for video, animation, and interactive elements. QuarkXPress 8, on the other hand, can be used as an independent interactive design tool.
With the release of InDesign CS5 Adobe has improved Flash support considerably, giving users the ability to embed video and create animations in InDesign. However, there still is a lot left to be desired, and some of the features are implemented in ways that are inexplicable.
QPS and TapLynx Automate Publishing to iPhone, iPod Touch and iPad
The significance of Quark’s Digital Publishing 2.0 announcement
Marked by a move from simple, black-and-white electronic books, Digital Publishing 2.0 capitalises on the proliferation of powerful digital devices with large colour displays to deliver design-rich and interactive content to consumers. To succeed in the 2.0 era of digital publishing, content creators must differentiate their electronic products from their print products by producing “enhanced” content that can be delivered to all digital devices, regardless of platform. In that perspective, Quark’s announcement cannot be overestimated.
Quark offers automated, platform-independent Publishing solution for Digital Publishing 2.0
Quark sees the publishing market move from simple, black-and-white electronic books, to a publishing model that is driven by more powerful devices with large colour displays that can deliver design-rich and interactive content to consumers. To succeed in the 2.0 era of digital publishing, publishers need to differentiate their electronic products from their print products by producing “enhanced” content that can be delivered to all digital devices, regardless of the platform.

