The wait is over. Omni Group finally released OmniFocus 2, their next-generation GTD (Getting Things Done) app for Mac OS X. The wait was worth it. OmniFocus 2 is a gorgeously designed app, one in which form really follows function. Nothing about this app seems out of tune, design for the sake of design or features for the sake of stuffing an app to the point of it becoming one big soap bubble.
What stays with you? A good book, a great movie. What stays with you when it’s been packaged in digital format? The latest marketing gig? A crappy but free eBook? Nothing is more ephemeral than digital content, served in the cloud or on the web.
Vicomsoft is one of those companies that witnessed if not influenced the Internet revolution. Its FTP Client once was among the fastest and best money could buy, but just as with Interarchy and Transmit, FTP client software lost his shine in the last couple of years. We have the cloud now and synchronisation apps that are free, like Dropbox. Recently though, a large number of people have come to realise it may not be such a good idea to trust cloud service vendors after all. That could very well be an advantage to FTP and associated client software, and Vicomsoft FTP Client is ready for the revolution.
In marketing communications, personalised messages are considered to be among the most powerful methods for addressing an audience. In online publishing, personalised addressing commonly refers to the “Welcome, John” tagline you’ll find somewhere on the page after you’ve logged in. However, real personalised publishing, the kind that gives the visitor/reader the option of choosing what they want to read/view, is the future. So, how can you ensure you are addressing your audience as the individuals they are?
One of the reasons why WordPress is so popular these days, comes from the ease with which you can implement and maintain a system. You really don’t need to be proficient in anything but finding the right plug-in for the job. Even embedding audio or video can be a piece of cake, by using shortcodes. Shortcodes come in two types: native and plug-in based. The former are a blessing, the latter may turn into hell.
Publishers using paywalls usually meet with resistance from the audience they count on for at least part of their income, but one paywall service provider says it often comes down to four success factors. They are the main reasons why Cleeng, one of the market-leading paywall services provider, targets video broadcasters. I asked Cleeng’s Founder and CEO, Gilles Domartini, about his views on content monetisation and the position of his company in the market.
With publishers desperate for income streams beyond the sub-par performing advertising model, the good old subscription model sticks its head back up. Nowadays subscriptions are part of a paywall solution and big news names like the New York Times use it in one form or another. The problem with paywalls is that you can access most of the content behind them by scavenging the web with Google, Bing or Yahoo!. You’ll find the same information, albeit scattered all over the place and perhaps not as easy to digest. When I asked Tinypass’s Account Executive Brian Carroll about his thoughts on this, he answered: “Big publishers are looking to diversify their revenue streams to include not just advertising or print subscription revenue, but also digital membership packages and premium subscription tiers. Large publishers with a blend of paid print subscribers and advertising revenue need to build seamless digital & print subscription packages, and do so in a way that preserves their online advertising revenue. So-called “Soft”, “freemium” or “metered” paywalls – paywalls that offer some number of free article views to new visitors and social referral traffic – help these publishers expose their content to new and casual visitors, but still monetise their more loyal or engaged audiences. That said, soft paywalls are less rigid and can often be circumvented by determined users, so publishers concerned with zero content leakage tend to prefer the “hard paywall” approach.”